A few years ago, seeing an electric motor bike on the street made us think of an isolated case of an unusual cyclist with a strong technological and innovative profile. But quickly this type of vehicles has entered our large cities in droves as a commitment to sustainable mobility by different rental companies (with more than 10,000 daily trips in Madrid) but also, thanks to the efforts of different brands, such as one more playful option.
It has been in the last five years when they have gained popularity and market share by leaps and bounds. In 2018, in Spain, assisted pedaling bicycles increased their sales by 54 percent while in total the industry lost 6 percent. But the most revealing thing is that more units of these bikes are already sold than on the road, while their figures are very close to those of the urban ones according to data from AMBE (Association of Brands and Bicycles of Spain), which represents the brands that They cover 70 percent of total sales. As for Western Europe, according to Navigant Research, in 2025 assisted pedaling bicycles will represent more than 21 percent of the market share.
Its advantages are clear. They are very easy to ride bicycles, which allow us to regulate our physical effort and, therefore, take us a few years off when we start pedaling. In addition, its maintenance is minimal and affordable.
They are ideal for everyone, but even more for those who do not have enough physical conditions or had abandoned this physical activity and want to re-engage without the suffering that requires getting back into shape. With this, it is not surprising that, until very recently, the type client was a man with more than fifty years. Something that in recent years is changing, with a greater penetration of younger audiences. And, in a short time, the electrification will end up extending to all types of bicycles, from the road to the children’s, through the urban and mountain, which are now those that congregate greater attention of an option that, as Support the figures, it is not a trend.